Bryce Coombe, Managing Director, Clemenger BBDO

The people you meet and the experiences you have can influence your career and change the direction it takes you. Bryce Coombe, Managing Director of Clemenger BBDO Adelaide initially had his eyes set on becoming a Graphic Designer. This changed after being paired up with David Minear (at the time Chairman of Y&R) through the AADC’s Mentor Program, subsequently spending every spare moment there. Bryce pursued a job at Clemenger and with encouragement from John McClaren (at the time Strategy Director of Clemenger). Bryce made the switch from Creative to Account Management at Clemenger BBDO, advertising was the industry for him.

‘Put less focus on what you want to be and put more focus on what you want to do. If you chase job tittles, you’ll never get there because there will always be one more. But if you chase a particular style of work or something you want to do or a problem you want to solve, you can get there kind of quicker and its a more interesting challenge’